Know-how (Fr.: Savoir-faire, De.:wissen-wie)(See also: Franchise, distribution agreements) = as an essential element of the franchise contract, know-how means the totality of the documents, schemes, information, specifically knowledge that are used in order to create and promote a particular product.
In the franchise contract, the franchisor transfers its know-how to a franchise, in exchange of a fee. The information offered to the franchisee must be useful and the must be the result of the franchisor’s experience. The know-know must bring economic advantages for the franchisee and the franchisor is obliged to adapt the know-how according to the conducts of the consumers and reactions of the competitors.
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http://www.legex.ro/Ordonanta-52-1997-11570.aspx, Government Ordinance No.52/ 1997, Article 2, Letter c [English]
http://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=URISERV:l26108&from=RO, Commission Regulation (EC) No 772/2004 of April 7, 2004 on the application of Article 81(3) of the Treaty to categories of technology transfer agreements [English]
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